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Park Avenue

Is it the snow-white dial, the baton hands with the blue coloured trotteuse or is it a combination of all these elements plus the elegant leather strap?

It is still our best selling watch. Is it the snow-white dial, the baton hands with the blue coloured trotteuse or is it a combination of all these elements plus the elegant leather strap?  We do not know it but the many happy owners know perfectly well why they chose this watch over another.

In the late 1980s my father owned a nice American car. It was a Cadillac Fleetwood and shiny white. But he keeps on saying it was nothing compared to the ride he once took down the Park Avenue in New York with his father when he was a kid in the late 1940s and visiting New York. Remember, those were the days when people travelled on boats from one side of the Atlantic to the other. Nicola took to calling his grandfather’s white car Park Avenue.

And because of its shiny white dial we decided to call this watch the Park Avenue.

 

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